About Asli


The name Asli means Pure & Original, in over 10 different languages. It is an expression of inclination towards a pleasant outlook and to surpass all standards of quality and care.

Asli Fine Foods, previously known as National Salad Oil was established in 1998. We are a young dynamic company focused on building partnerships by understanding the uniqueness and complexity of the ethnic food business & providing customers with innovative and quality products. Our in-house brands include Asli, American, Puja, Pola and Simba. Through our principal brand, Asli, we carry all types of selected best quality beans, edible oils, flour, lentils, nuts, spices to rice and pickles. Food products such as rice, spices, beans (lentils), etc. are imported from the best producers in over 10 different countries including India, United Kingdom, Spain, Dubai, Canada, China, Kenya and Australia. Asli Fine Foods ensures that all the merchandise are affordable without compromising on the quality. These products are distributed and supplied across USA and Canada to grocery multiples, food service, ethnic markets, other distributors and Industrial wholesalers; in addition, there is a fully automated warehouse with an efficient inventory system in place which keeps track of the stock and ensures that Asli Fine Foods always has adequate stock to provide their customers.

The company's history has been one of consistent and successful growth and stays ahead of competion by providing quality and variety at competitive prices for its food products. Our brands are very well known to our customers and endorse our ambition to provide high quality products which meet our consumerís needs. For all incoming shipments the manufactured products are tested in a laboratory for Salmonella.

Our Values


Asli Fine Foods is committed to providing a variety of affordable, quality brands as well as excellent and superior quality service to our retailers. The company endeavors on developing skills of our employees who maintain customers' satisfaction through continuously understanding their needs and delivering value.

To ensure that everything we do has a clear focus, ethics, goal and continual improvement across the organization a clear set of values have been articulated. We ensure a clear focus on quality with the products as well as across the organisation and direct employee activities. Asli Fine Foods' stringent environment, quality policy & processes ensures that customers are able to afford products and goods that meet world environment and quality standards.